Wednesday, November 27, 2019

Lady Macbeth Character Analysis

Lady Macbeth Character Analysis Lady Macbeth is one of Shakespeare’s most infamous female characters. Cunning and ambitious, Lady Macbeth is a major protagonist in the play, encouraging and helping Macbeth to carry out his bloody quest to become king. Without Lady Macbeth, her husband might never have ventured down the murderous path that leads to their ultimate downfall.   In many respects, Lady Macbeth is more ambitious and power-hungry than her husband, going so far as to call his manhood into question when he has second thoughts about committing murder.   Sexism in 'Macbeth' Along with being Shakespeares bloodiest play, Macbeth is also the one with the greatest number of outright evil female characters. Chief among them are the three witches who predict Macbeth will be king and set the plays action into motion.   Then, theres Lady Macbeth herself. It was unusual in Shakespeares day for a female character to be so boldly ambitious and manipulative as Lady Macbeth. Shes unable to take action herself, perhaps because of the social constraints of the time, and must persuade her husband to go along with her evil plans. Masculinity is defined in the play by ambition and power, two qualities that Lady Macbeth possesses in abundance. By constructing the character in this way, Shakespeare challenges our preconceived views of masculinity and femininity. But what exactly was Shakespeare suggesting? On one hand, it was a radical idea to present a dominant female character. But on the other hand, Lady Macbeth is presented negatively and ends up killing herself after experiencing what appears to be a crisis of conscience.   Lady Macbeth Character Description and Guilt Lady Macbeth’s sense of remorse soon overwhelms her. She has nightmares and in one famous scene (Act 5, Scene 1), appears to try to wash from her hands the blood she imagines has been left behind by the murders. Doctor:What is it she does now? Look how she rubs her hands.Gentlewoman:It is an accustomd action with her, to seem thuswashing her hands. I have known her continue in this a quarter ofan hour.Lady Macbeth:Yet heres a spot.Doctor:Hark, she speaks. I will set down what comes from her, tosatisfy my remembrance the more strongly.Lady Macbeth:Out, damnd spot! out, I say! - One; two: why, thentis time to dot. - Hell is murky. - Fie, my lord, fie, a soldier, andafeard? What need we fear who knows it, when none can call ourpowr to accompt? - Yet who would have thought the old man tohave had so much blood in him? By the end of Lady Macbeths life, guilt has replaced her incredible ambition in equal measure. We are led to believe that her guilt ultimately leads to her suicide. Lady Macbeth is, therefore, a victim of her own ambition - and also possibly of her sex. As a woman  in Shakespeares world, she is not resilient enough to deal with such strong emotions, whereas Macbeth fights on to the very end despite his misgivings.   The treacherous Lady Macbeth both defies and defines what it means to be a female villain in a Shakespeare play.

Saturday, November 23, 2019

Post Traumatic Stress Disorder

Post Traumatic Stress Disorder Free Online Research Papers Throughout the duration of this course we have touched on many different topics and disorders that all have been truly unique and very interesting. However, the chapter I found the most interesting was Anxiety Disorders and particularly Post-Traumatic Stress Disorder (PTSD). Therefore, I will present a brief history of Post-Traumatic Stress Disorder such as, its origin and how this disorder has affected individuals over generations. I will be touching on all aspects of this disorder ranging from how this disorder can be acquired in many different ways, forms to its multiple effects on individuals, and how this affects their behaviors and life style. I will also discuss treatments and some specific examples of PTSD. Forever, humans have been put under stress and in stressful situations, which have the ability to aggravate or make one so distressed, they will actually demonstrate mental and physical symptoms from this encounter with stress. Post-Traumatic Stress Disorder works under similar principles, PTSD can be defined as a severe psychological reaction, lasting one month and involving intense feeling of fear, helplessness, or horror, to intensely traumatic events, events involving actual or threatened death or serious injury to oneself or others (Alloy, Riskino, Manos, 2005, p.157). In other words PTSD is the, â€Å"hypermnesis linked to the trauma which produces various emotional disturbances that result in a state of increased hypersensitivity towards environmental stimuli â€Å" (Tapia, Clarys, Isingrini El-Hage, 2007).Insinuating after this intense traumatic experience or episode one is going to experience an anxiety to stimuli that reminds the victim of this initial experience. PTSD can also be diagnosed in two different forms in the DSM-IV-TR, which are Acute and Chronic PTSD. The different forms are recognized by the severity of an individual’s disorder; Acute lasting just a month or so then gradually fading away. Then there is the Chronic form that is much more server and last for years, even decades, and in some cases a lifetime (Alloy et al., 2005, p.157). Post-Traumatic Stress Disorder has not always been defined or distinguished by DSM as it was portrayed above. Not until the third edition of the DSM published in 1980 was PTSD placed as a subcategory of anxiety disorders, then again it was republished with the fourth edition in 1994 defining it as a new stress response category (Beall, 1997). The true origin or time when the term PTSD was defined was in 1908s yet for many years before this there have been terms which were used to describe the symptoms of this disorder which was commonly associated with war fatigue. These are terms such as â€Å"shell shocked†, â€Å"combat fatigue† and â€Å"combat neurosis†, were terms, which mainly arose during World War I (WW1) to describe some soldier’s depression, anxiety, nightmares and panic attacks after returning from battle. This followed through WWII where the same symptoms were observed. A study on 1,089 Dutch veterans 50 years after the WWII showed that 50% o f these people were still suffering from PTSD in some way and only 4% showed no symptoms at all. The next major war, the Vietnam War, saw much of the same but on a larger scale due to many factors. (Alloy et al., 2005, p.158). At one time war fatigue was one of the only causes of PTSD; however, today we now know that it is one of the major causes and there are many other stressors, situations, and events which can cause one to endure the same symptoms of PTSD; both acute and chronic. For many generations Post-Traumatic Stress Disorder was mainly related to war fatigue. Yet it is now known that virtually any trauma that can be considered life threatening or that severe, compromises the emotional well-being of an individual, or causes intense fear is a cause of PTSD. In other terms PTSD can derive from any stress, fear, situation or event, which can cause injury, death, emotional damage or even intense fear. So this can happen in many different situations; for example, a plane crash, a natural disaster (tornados, earthquakes, etc.), an assault, a car crash or even rape. It all depends what each individual feels will compromise their well being to what situations can actually be a trigger for the start of PTSD. A perfect example of this was after two large earthquakes in Iceland 100 children between the ages of 10-15 were chosen from the hardest hit areas to be examined and questioned for symptoms of PTSD. The results were quite interesting where 59% an extreme fear of injury during the quake 49% fear of death and 30% felt completely helpless. This Natural disaster triggered the symptoms of PTSD among these children and left an imprinting fear or anxiety of earthquakes with them (Bodvarsdottir, Elkit Gudmundsdottir, 2007). The effects and symptoms of PTSD can also be portrayed through each individual in a variety of ways, shapes and forms. According to the â€Å"National Institute of Mental Health† there are three main categories which symptoms can be grouped under. The first category is re-experiencing symptoms, which can be anything from flashbacks (reliving the experience), nightmares, and frightening or even suicidal thoughts. These types of symptoms can be triggered from anything that reminds the victim of the traumatic experience. Types of triggers could be a place, thought, word, object or almost anything that reminds the individual of the traumatic event. The second category is avoidance symptoms, which include avoiding certain places, objects, and people. The victim might feel socially numb and have strong guilt and depression. One may have loss of interest in once enjoyable activities and they may have trouble remembering the actual traumatic even which triggered the PTSD. The last cat egory is hyperarousal symptoms such as feeling on edge, anxious, being easily startled, having sudden outburst, and having difficulty sleeping (NIMH, 2009). All of these symptoms interfere with the victim’s ability to function normally or to the extent they did before the triggering event. This may be anything from ones sleeping pattern being disoriented, insomnia, lack of energy or motivation and even fear or loss of social activity. In many cases the individual may lose the ability to function properly or at all in social situation, which can lead to a social phobia. A particularly good example of this is when Vietnam Veterans returned form war. Instead of being greeted with praise and welcomed they were spat on and called baby killers due to the political view at that current time. Along with most likely having some form of PTSD these men were also repressed by society forcing down upon them, â€Å"social stigmatization and isolation† (Nietlisbach Maercker, 2009). In many cases this caused victims to become violent and distant from love ones, this is a possibility for any case of PTSD not just war veterans. However there are treatments that can be used to counter act PTSD. Treatments for Post-Traumatic Stress Disorder include a variety of techniques that are designed to help the victim through a recovery process. These techniques include forms of psychotherapy where the victims and encouraged to form relationships with family or friends. The individual should begin relationship building as well as emotional and cognitive connections with the trauma. The victim should also recognize the divergence between pre and post trauma values, meaning how their values have changed. Learning to modify one’s since of self establishes a meaning for the trauma being experienced. Also, it is important to reestablish appropriate self-management and social skills so they will be able to live a normal life (Marshall Dobson, 1996). These types of therapies along with constant reestablishment into society and their family along with reassuring yourself confidence is very key in through PTSD. There are medications, which are also used such as paroxetine and sertralin e, which are both anti-depressants. These are used to treat depression, fear, worry, anger and feeling numb inside. In many cases this is paired with psychotherapy and the various techniques discussed above to help the victim through the effects of Post-Traumatic Stress Disorder (NIHM, 2006). In conclusion Post-Traumatic Stress Disorder (PTSD) is a very concerning disorder, which is triggered by a traumatic event that induces the fear of death, injury or emotional damage. This has been seen through the ages yet became very prevalent in the first and second World Wars were men came home with bouts of battle fatigue or being â€Å"shell socked.† This was also seen all throughout Vietnam and on a larger scale due to the political views during that era. PTSD was then defined in the DSM-III in 1980 as Post-Traumatic Stress Disorder. We now know, that PTSD can be caused not only from war but almost any traumatic event in an individual life, which triggers the immense fear of death, injury or emotional damage. This affects individuals in a variety of ways through symptoms such as re-experiencing the traumatic event, avoidance and hyperarousal. In some case impairing ones ability to function normally in social situations. However, there are treatments that are designed to target the specific symptoms and affects to rebuild the victim’s confidence, relationships, and life style to what it was to previously to the traumatic event. References (2006). National Institute of Mental Health. Retrieved from nimh.nih.gov/health/publicati Alloy, L., Riskino, J., Manos, M. (2005). Abnormal psychology current perspectives 9th edition (pgs. 157-158) New York McGraw Hill. Beall, L. (1997). Post-Traumatic Stress Disorder: A Bibliographic Essay. Retrieved from www.lib.auburn.edu/socsci/docs/ptsd.html Bodvarsodottir, I., Elkit, A., Gudmundsdottir, D.B. (2007). Post-traumatic Stress Reactions in Children after two large Earthquakes in Iceland. Nordic Psychology 58(2), Jul, 2006. pp. 91-107 , doi 10.1027/1901-2276.58.2.9 Marshall, R., Dobson, M. (1996). A gereral model for the treatment of post-traumatic stress disorder in war veterans. Psychotherapy Vol 32(3), Fal, 1995. pp. 389-396 , doi 10.1037/0033- 3204.32.3.389 Nietlisbanch, G., Maercker, A. (2009). Effects of social exclusion in trauma survivors with posttraumatic stress disorder. Psychological Trauma 1(4), Dec, 2009. pp. 323-331 , doi 10.1037/a0017832 Tapia, G., Clarys, D., Isingrini, M., El-Hage, W. (2007). Memory and Emotion In Post- Traumatic Stress Disorder (PTSD). Canadian psychology 48(2), May, 2007. p. 106-119, doi 10.1037/cp2007012 Research Papers on Post Traumatic Stress DisorderThree Concepts of PsychodynamicPersonal Experience with Teen PregnancyArguments for Physician-Assisted Suicide (PAS)Definition of Export QuotasHip-Hop is ArtBringing Democracy to AfricaMind TravelThe Masque of the Red Death Room meaningsRelationship between Media Coverage and Social andAnalysis Of A Cosmetics Advertisement

Thursday, November 21, 2019

Health care marketing Essay Example | Topics and Well Written Essays - 1500 words

Health care marketing - Essay Example As the pioneers who â€Å"bridged the gap between the initial R&D and the market-ready innovation by defining a baby-care niche† (Blatchford, 2010), Johnson & Johnson successfully used the branding strategy to turn the undifferentiated product ‘Mineral Oil’ ( used primarily for health and medical uses) into one of their most successful consumer products. The Johnson’s Baby product range was later extended to include more related products like the ‘No more tears shampoo’. The brand has become well-known for its comfort, care and safety message which has been communicated very effectively through the above-the-line advertising and their signature pink packaging. The marketing strategies of the Brand have been so successful because of the effective use of basic principles of marketing especially with regards to identifying the target market and developing suitable communications. Target Market   The target market can be formally defined as "A se t of buyers sharing common needs or characteristics that the company decides to serve" (Kotler et al, 2010). Defining the target market is the foundation step towards developing the value in a product or service, that will be communicated according to the consumers needs. The development of distribution, advertising, and production plans all depend on the target market as selected by an organization. ... The communication and value proposition offered is same for all segments. Differentiated: targeting several segments and offering them varied value propositions for a given product, in accordance with their specific needs Niche: Focusing on just one segment, provides them with specialized products with unique value proposition. (Kotler et al, 2010). An organization with a highly innovative product may want to go with niche marketing as they can concentrate their resources on developing a highly involved market for their product. This strategy may also be preferred for companies that are starting out small and do not have the financial and human resources required for a larger marketing plan targeting several different groups of consumers. Organizations have to be clear about their own strengths (and weaknesses), their long and short term goals and the external environment before deciding to utilize a particular targeting strategy. Consumer insight research is an important component o f this process, as it highlights what exactly are the consumer needs and their perceived reception to any new product and Johnson & Johnson. The market segments to be selected for targeting purposes are divided into groups with similar demographic and psychographic traits. The marketers group the consumers through evaluation of questions such as; will they feel the need for a certain product? If so what value will the ascribe to it? Can they afford it? Are they doers or achievers? Is brand status important to them? How important is family to them? And so on and so forth. Questions such as these are designed to provide consumer insight and feelings, which can help a company to design and communicate better solutions for them.